Overview

Similar to the Adapted Plan - Segment level view, the segment groups view has the same structure as the Master Plan Guidance - Segment Groups view table and underlines the gaps between the Adapted Plan and Master Plan at the segment group - total brands - channel granularity.

In each cell we have 2 numbers: the Adapted Plan number and in brackets we have the Master Plan Guidance number

                                                   Plan vs Guidance (Segment Groups) tab

Table Structure

• Customers Columns:
  • main number represents the number of customers targeted in one of the segments allocated to the group
  • number in brackets represents the Actionable Universe from the Master Plan Guidance
• Coverage Columns:
  • main number represents the Targeted Customers in Group / number of possible customers in Group (based on master plan value) for that channel
  • number in brackets represent the %Coverage recommended by the Master Plan Guidance
• Frequency:
  • main number represents the sum of weighted average of targeted customers and their frequency for each segment allocated to the group / number of Targeted Customers in group
  • number in brackets represents the recommended frequency by the Master Plan Guidance
• Total Contacts:
  • main number represents the Number of Targeted Customers in Group x Frequency for that segment group
  • number in brackets represents the recommended total contacts by the Master Plan Guidance
• Sum of Contacts:
  • main number represents the sum of total contacts of customers targeted in one of the segments allocated to the group
  • [NOT IMPLEMENTED YET] number in brackets represents the SUM of Contacts from the Master Plan Guidance
• Weighted Contacts:
  • main number represents the sum of weighted contacts of customers targeted in one of the segments allocated to the group
  • [NOT IMPLEMENTED YET] number in brackets represents the Weighted Contacts from the Master Plan Guidance
• Weighted Contacts (%):
  • main number represents the weighted contacts / sum of Weighted Contacts across all Segment Groups
  • [NOT IMPLEMENTED YET] number in brackets represents the Weighted Contacts % from the Master Plan Guidance
• Weighted Frequency:
  • main number represents the weighted contacts / number of customers targeted in one of the segments allocated to the group
  • [NOT IMPLEMENTED YET] the number in brackets represents the Weighted Frequency from the Master Plan Guidance
• Total Row (bottom row): displays number of unique customers targeted on each channel

Notes & Questions

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NOTE that all values from segment groups are calculated at TOTAL level and displayed into a single row per group, compared to segment level view where each segment-brand is calculated separately (excluding total for brands)

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<aside> 💡

The Frequency in this table may be greater if one or more customers are targeted in multiple segments.

The customer count in a group might be overestimated. This happens because if a customer belongs to two segments in the same group, they and their frequencies are counted twice. However the total number of customers, the total contacts and the weighted contacts in the last row of the table are based on unique customers.

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For additional details, refer to the Q&A section in the Master Plan Guidance - Segment Groups.