We use Content Assets in Product Planning where we can add existing content assets (already created from Setup) or we can create new ones. (Learn about content assets in the Definition of Key Concepts chapter)

In order to create Content Assets from Setup, we must firstly create Products, Product Indications and/or Diseases from Products & Diseases tab (more about this in Managing Products & Diseases chapter), communication objectives (which should be assigned to the products) and channels.

To add Content Assets, access Setup, click Content Assets tab, then click the + Create New Content Assets button:

                                                                Accessing Content Assets

Complete the Content Asset's fields:

• Name and Description of the content asset
• Channels for which the content asset is applicable
• Format, describing the desired format of the asset: print, digital static, digital interactive, etc
• Type, specifying whether this is a global asset or a locally developed one
• Status of the asset: not available, created, approved, discontinued
• Responsible
• The Scopes, the products and/or diseases for which this content asset is relevant
• The Communication Focus: Communication Objectives and Messages. To add communication objectives and messages we first need to select the relevant Products and/or diseases (scope) of this asset, which will filter what messages we can include in that asset

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Once added in Setup, the content assets can be added later in our product plan.

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