The aim of the Product Planning is to translate the high level inputs of the strategic brand plan into detailed omnichannel customer experiences that are tailored to each of the Customer Segments & Personas targeted that are aligned to both product & company strategy and to the patients unmet needs and that is seamless across channels and functions.
This chapter focuses on the product planning process. It covers key concepts, the product planning flow, how to create and navigate product plans, direction and analysis steps, managing content assets, creating and managing campaigns, and reviewing the plan summary.
Creating and Accessing a Product Plan
Creating and Managing Campaigns
Plan Summary - reviewing the Plan