This chapter focuses on the process of creating and managing the Team Omnichannel Cycle Plan, which aligns with company priorities and customer needs. It covers the steps for creating and accessing the plan, understanding its key sections and elements, and managing both the master and adapted plans. The chapter also provides an overview of the team plan, including how to track and adjust the plan to ensure targeted customer engagement with the appropriate channel mix and frequencies for each cycle.
Creating and Accessing a Team Omnichannel Cycle Plan
Key Sections and Elements of a Plan